Websites Audience & Demographics Dataset

Analyze the overlapping audiences across multiple websites.

Use Website Demographics and audience interests to gain valuable insights into the audiences visiting your website, your competitors' websites, and your industry.

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Data credits are Similarweb's currency. Each result (cell) in a report costs one data credit. Each metric value for audience overlap domains accounts for 1 credit + 1 credit for each domain revealed.

As pricing may vary from report to report you can estimate the total credit amount for each report generated by our Request-Validate endpoint.

*Note - if there are no results, no credits are charged.

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Batch API and REST API have different Keys

Make sure you're using the correct API Key with the query

Example request:

Audience Interests

POST https://api.similarweb.com/v3/batch/audience_interests/request-report
{
    "domains":[
        "amazon.com", "ebay.com"
    ],
    "countries": ["GB"],
    "metrics":[
        "desktop_audience_interests_affinity",
        "desktop_audience_interests_overlap",
        "mobile_audience_interests_affinity",
        "mobile_audience_interests_overlap"
    ],
    "start_date": "2022-12",
    "end_date": "2023-06",
    "granularity": "monthly", 
    "subdomains":true,
    "delivery_method": "download_link",
    "response_format": "csv"
}

Demographics

POST https://api.similarweb.com/v3/batch/demographics/request-report

{
    "domains":[
        "amazon.com", "ebay.com"
    ],
    "countries": ["GB"],
    "age_group": ["25-34","18-24"],
    "genders": ["male"],
    "metrics":[
        "demographics_share",
        "demographics_avg_visit_duration",
        "demographics_bounce_rate",
        "demographics_pages_per_visit"
    ],
    "start_date": "2022-12",
    "end_date": "2023-06",
    "granularity": "monthly", 
    "subdomains":true,
    "delivery_method": "download_link",
    "response_format": "csv"
}

Demographics

Table URL: https://api.similarweb.com/v3/batch/demographics/request-report

Primary Keys: domains, countries

Optional keys: age_groups, genders

Available Age groups: 18-24, 25-34, 35-44, 45-54, 55-64, 65+

Available Gender: Male, Female

Metric Name	Description	Supported Granularity	Type
demographics_share	Returns the total traffic share for a given domain and demographics criteria (age+gender)	Monthly	Double
demographics_avg_visit_duration	Returns the total average visit duration (in seconds) for a given domain and demographics criteria (age+gender)	Monthly	Double
demographics_bounce_rate	Returns the total bounce rate for a given domain and demographics criteria (age+gender)	Monthly	Double
demographics_pages_per_visit	Returns the total pages per visit for a given domain and demographics criteria (age+gender)	Monthly	Double

Audience Interests Table:

Table URL: https://api.similarweb.com/v3/batch/audience_interests/request-report

Primary Keys: domains, countries

Metric Name	Description	Supported Granularity	Type
desktop_audience_interests_affinity, mobile_audience_interests_affinity	Returns a list of websites that were frequently visited across desktop / mobile by the same visitors of a given domain within the browsing session along with their affinity score.	Monthly	Double
desktop_audience_interests_overlap, mobile_audience_interests_overlap	Returns the percentage of visitors that visits a domain and also the other domain across desktop / mobile.	Monthly	Double