Apps Dataset

View key app usage, audience, and ranking metrics to evaluate app performance and benchmark your app's performance against competitors. This dataset is utilizing multiple tables.

📘

Batch API and REST API have different Keys

Make sure you're using the correct API Key with the query

Example Request:

{
    "apps":[
        "com.nio.nioapp"
    ],
    "countries": ["WW"],
    "metrics":[
        "apps_daily_active_users",
        "apps_unique_installs",
        "apps_downloads",
        "apps_sessions_per_user",
        "apps_avg_usage_time_per_session",
        "apps_avg_total_usage_time_per_user"
    ],
    "start_date": "2022-12-01",
    "end_date": "2023-06-01",
    "granularity": "daily", 
    "delivery_method": "download_link",
    "response_format": "csv"
}

App Intelligence Table:

Table URL: https://api.similarweb.com/v3/batch/apps/request-report

Primary Keys: apps, country

Metric NameDescriptionSupported GranularityType
apps_daily_active_usersReturns the number of Android devices that have used the app in the selected period of time.DailyDouble
apps_monthly_active_users_standard_android, apps_monthly_active_users_standard_iosReturns the number of devices that have used the app in the selected period of timeMonthlyDouble
apps_unique_installsReturns app unique installs from the store.Monthly, DailyDouble
apps_downloadsReturns the app downloads from the store.Monthly, DailyDouble
apps_sessions_per_userReturns the average number of times each active user opened the app per day.Monthly, DailyDouble
apps_avg_usage_time_per_sessionReturns the average time spent in an app per user per day.Monthly, DailyDouble
apps_avg_total_usage_time_per_userReturns the average total time spent in an app per day.Monthly, DailyDouble
apps_install_penetrationReturns the average percentage of devices in the defined market with the app installed. (Only available for Android)Monthly, DailyDouble
apps_demographics_male_percentage, apps_demographics_female_percentageReturns data on the app user demographics breakdown by gender.MonthlyDouble
apps_demographics_age_18_to_24_percentage, apps_demographics_age_25_to_34_percentage, apps_demographics_age_35_to_44_percentage, apps_demographics_age_45_to_54_percentage, apps_demographics_age_55_plus_percentageReturns data on the app user demographics breakdown by age.MonthlyDouble
apps_retention_androidMeasures the percentage of new Android users who are still active 30 days after their initial session, helping to assess user loyalty and the effectiveness of engagement strategies.MonthlyDouble
apps_ranking_history_androidTracks the historical placement of an app in the Android app store’s rankings, allowing you to correlate changes in ranking with app updates, marketing efforts, or external events.DailyDouble
apps_ranking_history_iosTracks the historical placement of an app in the iOS app store’s rankings, allowing you to correlate changes in ranking with app updates, marketing efforts, or external events.DailyDouble

Apps Premium (data.ai) Table:

❗️

Data Availability

This endpoint has been deprecated and will no longer receive new data. As a result, it currently returns data only until November 2023.

Table URL: https://api.similarweb.com/v3/batch/apps_premium/request-report

Primary Keys: apps, country

Metric NameDescriptionSupported GranularityType
apps_data_ai_monthly_active_users_android, apps_data_ai_monthly_active_users_iosShows the number of unique Android and iOS users who opened an app at least once in a month, capturing the extent of user engagement on Android and iOS devices.MonthlyDouble
apps_data_ai_total_sessions_android, apps_data_ai_total_sessions_iosCounts the total number of app sessions initiated by Android and iOS users within a month, reflecting the app’s usage frequency on Android and iOS devices.MonthlyDouble
apps_data_ai_total_time_android,
apps_data_ai_total_time_ios
Calculates the cumulative time spent by all users in Android and iOS apps over a month, showcasing their total user engagement time.MonthlyDouble
apps_data_ai_average_monthly_user_sessions_android,
apps_data_ai_average_monthly_user_sessions_ios
Averages the number of sessions per user on Android and iOS devices monthly, providing insights into how frequently users engage with an app.MonthlyDouble
apps_data_ai_average_session_length_android,
apps_data_ai_average_session_length_ios
Averages the duration of each session in an app on Android and iOS devices, indicating how captivating and engaging the app is for users.MonthlyDouble
apps_data_ai_average_monthly_user_time_spent_android,
apps_data_ai_average_monthly_user_time_spent_ios
Averages the total time each user spends in an app monthly, offering a comprehensive view of user engagement over time on Android and iOS.MonthlyDouble
apps_data_ai_install_base_android,
apps_data_ai_install_base_ios
Provides the total number of Android and iOS devices that have an app installed, showing the app’s reach and popularity within the Android/iOS user base.MonthlyDouble
apps_data_ai_open_rate_android,
apps_data_ai_open_rate_ios
Calculates the percentage of Android and iOS users who open an app after installing it, reflecting the app’s ability to retain user interest.MonthlyDouble
apps_data_ai_retention_day_30_android,
apps_data_ai_retention_day_30_ios
Measures the percentage of new users who are still active 30 days after their initial session, offering insights into long-term user retention on Android and iOS.MonthlyDouble
apps_data_ai_affinity_android,
apps_data_ai_affinity_ios
Measures the likelihood of an app's users also engaging with certain other apps on Android and iOS devices, helping to identify potential partnerships or competitive threats.MonthlyDouble
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